Over 45 million professionals, including myself, use LinkedIn to find and exchange information about jobs, opportunities, and easy-access to insider information. In today’s media savvy world Linked In has raised its own usefulness in creating Company profile pages that help the company attract applicants with targeted content, better visibility, and modules for more in-depth company information.

In Linked In owner’s own words, “Company Profiles is a research tool that helps users explore and find companies they would want to work and do business with. Company Profiles leverage our unique network data and surfaces the people you need to get business done.”

I personally used Linked In to find an internship right out of college, as well to get information about companies, policies, and the work environments that are tailored to my interests. Companies will have links to all their own employees on Linked In and finding someone within your own ‘network,’ is the best way to find a job. From one thing I have learned since college is, having a college degree is NOT enough – it is ALL about who you know.

Linked In uses its interactive web space to pull all information from different networks to fill in data about companies including recent hires, promotions, job openings, and who’s been in the news recently. You can see what the people who work at the company has that you do not have, and the module capabilities give a more interactive and dynamic approach to companies ranging from polls, highlighting recruits and/or employees, then to embedded video clips.

Check out the TracSoft Company Profile

Linked In has capitalized on recruiting and as a career development tool with their Company Profiles.

To set a profile up for your company:

1. To get started go to the Company’s tab, from there click on “Add a Company.”

2. Enter basic information about your company such as description, the number of employees, and the industry describing the work done at the company.

3. Follow Linked In’s wizard to complete your company profile. You will be able to add a logo, link to MapQuest, feed to your company’s blog site.