The focus for your website's interaction with Facebook has recently moved to the "Like button." Clicking it will place content from the web page into your Facebook stream rather than just "sharing" it once. Facebook has made it easier for developers to incorporate new features on websites with just a few short lines of code and helps to avoid the complexities of Facebook Connect. Websites will now be able to provide a constant flow of content to the people who "like" what they publish online, as well as generating Facebook as one of the primary aggregators of news and information around the web. Mark Zuckerberg, the founder of Facebook said, the web is defaulting to social. It is time for business to act accordingly.

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