It’s no secret that Google is still considered one of the most used resources on the web, and businesses of all sizes have been using the site for years to market their products and services. For the small business owner, marketing can be a daunting and expensive affair. Using Google to market your small business is an excellent way to reach a broad audience without spending a fortune.

AdWords is still Google’s flagship and most popular advertising product, as well as the company’s main source of revenue. AdWords can be summed up as being a PPC (Pay Per Click) advertising service, which can be used to reach both a local and national audience. You know exactly what you going to get with what you pay. You can get pay to be on page one of Google the day your site launches and drive targeted traffic to your site.

Companies are still using Google AdWords to great effect, as it differentiates your site from the competition by placing your link in a bolded-out, highly visible section of the search page. Since companies literally pay per click, your business only pays for results, which is a lot better than dumping money into a targetless direct mail campaign.

Google’s AdWords service is also very easy to use, even for those who do not consider themselves to be computer savvy. Like other Google products, AdWords is user-friendly and will even drum up reports of how well your advertising is working, offering suggestions as to what you may do in the future to improve your advertising techniques. With AdWords, you can control your company’s advertising without having to employ a marketing agency, saving you valuable time and money.

It is important in the long run to also appear in the organic listings as well. Point your ads towards a specific landing page and not always necessarily the home page. Google as well as other ads should provide you with details on how often your ad shows, how often it’s clicked on, how much traffic is being sent from this ad, and what you are paying per click.