Thursday, September 11, 2008
- One of
the most important things to do when optimizing a web page is to conduct a
full keyword analysis. Instead of
picking keywords out of the blue, you need to find out what people are
searching for on search engines.
There are several great tools on the internet to help you
accomplish this: Google’s Adwords
Keyword Tool and Wordtracker are two examples. If you know what searchers are typing
into search engines for your particular topic, you’ll know what keywords
to use to optimize your site and increase traffic to your site.
- Once
you know what keywords to use to optimize your webpage, you need to
include those keywords in your title, page description, and keywords. The title is the key place to put your
keywords as Search Engines look at the title to see what the page is
about. Although search engines
don’t pay much attention to the page description and keywords, you should
still use them.
- Page
Content – You should include your keywords in your content without
sacrificing your message. Use a minimum of 250 words of relevant
information per page. Your keyword
density should not be too high or too low.
If keyword density is too low, you will not get the search engine
rankings. If it’s too high, the
page may get flagged for keyword spamming.
- Use H1
tags and include your keyword in them.
Again this is an indication of what the page is about.
- Search
engine spiders can’t see images, they can only read text. Every image
should contain keyword-rich alt-tags.
- Understand
that spiders can’t see Flash and JavaScript. Make sure you have enough keyword-rich
text content on your page that explains what the page is about if you use
Flash and/or JavaScript.
- You
should have links from other websites pointing to yours. However, links shouldn’t come from any
website. They should come from
websites whose content is similar to yours and that rank well on search
engine results.
